An Overview of SEO in 2024: A Basic Guide
Although 2024 is coming to a close, there’s still time to incorporate SEO best practices. In fact, you can start integrating some of these strategies right after you finish reading this article.
If you’re a beginner, expert or maybe just want to learn a thing or two about the SEO industry, read on to learn how to build a successful SEO strategy.
The Importance of Search Engine Optimization (SEO)
Search engine optimization, otherwise known as SEO, is the practice of improving a website’s visibility in search results. Although there are many SEO terms, tips and tricks to learn, the most important SEO thing to know is how much it really can boost your overall site rankings.
How to Build a Successful SEO Strategy for 2024
Ready to create an SEO strategy that can help improve your overall ranking? Let’s get into it.
1. Let AI Tools Help You
AI can be many things and in this industry, there are many skeptics. But AI can be a very useful tool when creating content. For example, you can start brainstorming with the help of AI, create different versions of sentences and use AI to craft prompts for you. If you start using AI in the right way, you’ll soon realize how it can be a helpful tool.
2. Focus on User Experience
Although we want to incorporate SEO into a website, we also need to focus on the user that’s scrolling the site. When I talk about user experience and SEO, the content is important but you’ll also want to pay attention to your site speed. You’ll want your users to move down the funnel as fast as possible so the speed of your site shouldn’t be ignored.
Another part of the user experience is what your website looks like from a mobile perspective. With everything to see at the palm of our hands, mobile optimization is key to making sure you're thinking of the user.
3. Stay Up-To-Date on Algorithm Updates
Google, good ‘ol Google. We can always count on Google to change things up on us, whether we like it or not. Make sure you set up Google alerts for when they send out these algorithm updates, that way you’ll be ahead of the game and adjust accordingly.
4. Create and Optimize Content
It’s always great to create content, publish it and share on socials. But what you need to make sure you’re also doing is optimizing your current content. Take a look at your title tags, meta descriptions and image alt texts, each piece of content should be set up for success.
5. Prioritize Linking
When I say prioritize linking, I mean in two ways: backlinks and internal linking. Backlinks are placed on other websites and link back to yours. Internal linking is when you link from one page of your website to another page. A balance of both make for a great SEO strategy.
Search Engine Optimization FAQs
Need another reason to convince you to prioritize your SEO? Take a look at a few frequently asked questions regarding SEO best practices.
Why is SEO important?
There’s about a hundred ways that SEO is important but I’ll just name our favorite few:
Cost-effective: SEO compared to PPC is a much more cost-effective marketing strategy, plus you’re getting quality leads.
Improves brand authority: Implementing SEO strategies allows you to build trust and credibility with potential customers.
Increases traffic: SEO can drive significant traffic to your site without having to pay for it, more customers = more conversion rates.
How can I improve my SEO?
If you want to start incorporating SEO throughout your website, you’ll want to start with the content you currently have. Make sure the meta elements are optimized, the content is up-to-date and your brand voice is consistent.
What are the three Cs of SEO?
One thing to take away from this article is the three Cs of SEO: content, code and credibility. Create compelling content, program your site that’s easy to navigate, and build trust and authority.
Prioritize Your SEO for 2025
With the ever changing internet, it can be tough to keep up with it all. Here’s my few main takeaways: stay on top of algorithm updates, prioritize your content and stay up-to-date on ever-changing trends. If you need any help on how to get started with your 2025 marketing strategy, go ahead and contact me today!
